In the age of online shopping and technology, in-person sales can easily be ignored. Do not overlook, however, the importance of personal contact. You never know when or where you will meet your next customer, and it is important to make a good impression. Everyone who is interested in sales must be confident in the art of in-person sales.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. At the end of this course, you should be able to:
- Understand in-person sales.
- Explain the sales funnel.
- Explore sales techniques.
- Develop loyalty.
- Identify ways to build customer base.
In-Person Sales
- Definition
- Benefits
- Cost
- Effectiveness
- Case Study
- Assessment
Examples of In-Person Sales
- Sales Call
- Retail
- FaceTime
- Meetings
- Case Study
- Assessment
Sales Funnel
- Generate Leads
- Nurture Leads
- Acquire Customer Base
- Expand Customer Base
- Case Study
- Assessment
Prepare
- Effective Methods to Generate Leads
- Know Your Customer
- Practice Sales Conversation
- Set Goals
- Case Study
- Assessment
Presentation
- Determine Venue
- Stay on Point
- Tie the Information to Customer Values
- Refer to Past Conversations
- Case Study
- Assessment
Engage
- Emotional Intelligence
- Allow Evaluation
- Overcome Objections
- Incentives
- Case Study
- Assessment
Commitment
- A Verbal “Yes”
- Maintain Connection
- Remind Customer of Value
- Call to Action
- Case Study
- Assessment
Sale
- It Isn’t Over Till It’s Over
- Make the Process Easy
- Close with Exceptional Service
- Thank and Reward
- Case Study
- Assessment
Loyalty
- Continuity Programs
- Special Rewards
- Handwritten Cards
- Remain Relevant
- Case Study
- Assessment
